Wednesday, April 10, 2013

Why online advertising will get easier for publishers (and why it won't)

The concept of selling digital ads is basic enough - offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales rely instead upon a bewildering degree of middlemen who offer competing versions of a lengthy technology product. Ad executives say, for instance, that there are now ei ...

http://gigaom.com/2013/04/09/why-online-advertising-will-get-easier-fo