One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It's a simple mistake, but it can have grave consequences: If your product doesn't work well, no one will even care how it looks, after all. The best way I've found to get around this confusion is a technique called story-centered design. The idea is to create a series of narrative use-cases for your product that illustrate ...
http://gigaom.com/2013/04/14/why-good-storytelling-helps-you-design-gr
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