Wednesday, April 17, 2013

One-third of the Guardian's readers are American, with US traffic up 37% last year

The Guardian's expansion into the United States is on track, editor-in-chief Alan Rusbridger (see disclosure) said at the paidContent Live conference Wednesday. Rusbridger said that the Guardian's global audience is about 40 million readers, according to comScore data, with one-third of them in the U.S., one-third in the U.K. and one-third in the rest of the world. "It wasn't us waking up one morning saying, 'let's impose The Guardian on these Am ...

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