Wednesday, April 17, 2013

Content personalization still has a long way to go

Two companies who are leading the way on personalized digital magazines agree that we haven't yet come close to unlocking the power of true personalized content yet. At paidContent Live 2013 Wednesday, Prismatic co-founder and CTO Aria Haghighi said those in the business of helping readers discover new content can't even agree on a definition yet. "We don't all agree on what personalization means. I agree (that it means pointing you to) stuff you ...

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